Why do you need a website?
The benefits of having your own website can be huge. Websites are a cost effective form of advertising and allow customers anywhere in the world to access information about your business 24/7.
Not only are they useful for selling products but also are effective for lead generation.
Take a look at a few of our simple tips to setting up a website below.
Step 1 - Choosing your domain name
The first step in the process is choosing and securing a domain name (the name that will be used as your world wide web address).
- Choosing a name
Make sure the name you choose is easy, fairly short and relates to your business.
- Your business name is often the best choice but if someone else is using this domain name already, you may have to reassess things.
- (Tip: Use hyphens in your address if your business name has already been taken. Another trick is to use the name of your product as your domain name).
- Keep your domain name distinct
If it’s not, a customer may accidentally log onto someone else’s website when searching for yours.
- Local or global considerations
If your business only operates in New Zealand it is advisable to choose a .co.nz AND .nz domain names. If it operates globally go for a .com name.
- Secure it
Domain names can be secured online very easily via a domain name register.
Step 2 - Designing your website
Once you have secured your domain name, you then need to find a good web developer to help you design your site and get it up and running.
As a rule of thumb it is best to keep the site simple, visually attractive and easy to use and navigate.
- Responsiveness (mobile-friendly)
Now a days there is an increasingly vast number of web accessible devices available. Your website needs to be accessible and look great on each and every one of them.
- Download speed
Your site should download quickly (within 15 seconds). Customers should be able to locate relevant information they might need within three mouse clicks.
- Contact details
It is vital to include clear contact details (address, phone number, fax, email) so customers can easily get in touch with you if they want to.
- Search engines
A website is no good unless your customers know it’s there.
Once you have your website up and running promotion is the next step.
- Make sure you include your website address on all your promotional material (business cards, letterheads, flyers, advertisements).
- Your web developer should be able to assist you with gaining a good placement on a search engine (i.e. when people do a search for your type of company/service your website will come up high on the resulting listing).
It is important to monitor your website and see if it is working for you.
For example: How many people are logging on, for how long and what could potentially be making them log off?
- Bounced rates are also becoming more important. A bounce is when a person goes to your website home or sub page and leaves straight away.
- In modern website development and marketing you will need to keep reassessing and redesigning your website to make sure it is working the way you need it to.
Feel free to contact us today to discuss your website options.