The KISS principle (Keep It Simple, Stupid) states that design simplicity should be used to avoid unnecessary complexity.
This serves as a useful principle in a wide range of disciplines, such as software development, animation, engineering, and strategic planning.
1 - Colours
Keep colours consistent with your existing branding. This will enable users to easily identify you from other forms of advertising they may have seen.
2 - Pop up windows
Keep these to a minimum. Use them for larger images only so they can be closed, keeping the user at your website.
3 - Links
Include your links in the page part of the copy. Links are another way users scan pages. They stand out from normal text, and provide cues as to what the page is about.
4 - Image/picture navigation
This should be avoided in your main navigation. Text navigation is easier for search engines to read.
5 - Proof read you website
Typos and spelling mistakes will send people away from your pages.
6 - Screen resolution
Make sure your website is responsive (mobile-friendly) and looks great on any screen resolution.
7 - Scrolling pages
These are fine if a user can get back to the top easily.
8 - Strategy
Change your content regularly (news page, specials pages, latest news), so the user has something to come back to your website for. The size of your text is important to enable users to read what you are telling them.
9 - Simple animation only
If you want to use animation in your website make sure it loads quickly and doesn’t block the user from getting to other parts of your site. Only use animation as a section in your webpage not the only thing on the page.
10 - Save to favourites
Include a bookmark function in the design so users can save the site in their favourites for easy access in the future.
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