Search Engine Optimisation (SEO) tips

Search Engine Optimisation refers to the creation and maintenance of web pages that are easily crawled (indexed) by search engines. 

Put simply, if a page has been optimised correctly the pages should rank higher in search results. 

Take a look at a few SEO tips that may help your ranking on Google and Yahoo.

1. Don't ever use automatic submission tools

Ignore spam and websites that offer to submit your website to hundreds of search engines. 
At best they are a waste of time and money - at worst they can actually hurt your ranking.

2. Don't use duplicate content

Writing the content for a website can be time consuming. 
A common short cut is to do a search on Google or Yahoo and find and use similar text. 
Google is aware of this. Once it indexes a website and discovers the same content elsewhere it often deletes, from its database, the content created second. 

To find what pages Google has picked up/indexed, use site: operator. Type site:yourdomainname.co.nz into the search panel and click Enter. For more information visit Google Search Console Help.

3. Keyword Phrases

When doing an online search most people tend to type in a string of words.
You need to work out what search words and phrases users are typing in and add these into your website. 
Google offers an entry-level tool to help you explore and compare phrases typed for your industry. For more information visit Google Trends

4. Density

One of the things Google looks for when it indexes pages is how often a keyword or phrase occurs. 
Tricking search engines by using invisible text for example, won’t work, and may get your website banned from Google. 

Instead provide a strong opening paragraph, as Google will search this for keyword density.

5. Name Your Pages

Give your pages a descriptive name.

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