What is organic and inorganic Search Engine Optimisation?
More than 90% of web users rely on search engines to find information.
Search engines provide two types of listings:
Organic
A free listing generated by search engines – once your website achieves a good listing it will usually stay there.
Inorganic (pay per click)
A paid listing you get until your advertising dollar runs out.
Organic search engine optimisaiton
(Webpartners) |
Inorganic search engine optimisaiton
(AdWords - Pay Per Click) |
- Organic SEO and keywords implimented by Search Engine Specialist.
- Keywords are what people search for on Google.

- Your website appears beside relevant search results when people search.

- Once you achieve a good listing primarily you will stay there.
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- You bid for keywords.
- Keywords are what people search for on Google.

- Your ad appears beside relevant search results when people search.

- You pay everytime someone clicks on your advertisment.
- You get listed until your advertising dollar runs out.
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Organic vs. inorganic.
Organic listings:
- Free
- Have more credibility
- 90% of all searchers coming onto Google look and click through on listings from organic area listings
Inorganic listings:
- Pay per click
- Offer you a chance to compete on specific search terms
- Can help you generate business.
To set up an inorganic campaign all you need to do is set up an account with Google www.google.co.nz/adwords and follow the instructions.
A place for both.
At WebPartners we feel there is a place for both organic and inorganic (or pay per click) listings.
We are however advocates for achieving good organic listings as: